client problem
A client contacted us about her plan to start a luxury beauty brand based in New York called Precious Peace of Beauty. Her intent was to create a brand that exudes elegance, sophistication, and empowerment for the discerning African American consumer. She needed a logo and identity system that reflect this.
our solution
We crafted a high-quality logo designed to be versatile across print, packaging, and digital platforms, ensuring scalability. The choice of regal purple and gold colors was deliberate, embodying a sense of royalty and excellence as per the client’s brand vision. The selected font mirrors the sophistication seen in premium brands familiar to the client’s consumer base, adding to the overall premium aesthetic.
scope of work
- Logo Design
- Style Guide
- Color Palette
- Typography
- Packaging Mockups
- Ad Layout Mockups
- Digital Mockups
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